Question

    Massachusetts-based BJ's Wholesale (third in sales among members-only retail chains) recently opened its first stores in Georgia in 2012. This is an example of:

    A market penetration. Correct Answer Incorrect Answer
    B market development. Correct Answer Incorrect Answer
    C product development. Correct Answer Incorrect Answer
    D diversification. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Market development is the process of taking present products to new markets.

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