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    Question

    Indirect channels for consumer goods

    A occur when one firm's marketing channels are used to sell another firm's products. Correct Answer Incorrect Answer
    B include producers and end-users dealing directly with each other. Correct Answer Incorrect Answer
    C include intermediaries that are between the producer and consumer and perform numerous channel functions. Correct Answer Incorrect Answer
    D are arrangements whereby a firm reaches buyers by employing two or more different types of marketing channels for the same basic product. Correct Answer Incorrect Answer
    E none Correct Answer Incorrect Answer

    Solution

    Indirect channels are marketing channels where intermediaries are inserted between the producer and consumers and perform numerous channel functions.

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