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    Question

    All of the following steps are part of the process used

    to develop an organization's promotion program EXCEPT:
    A identify the target audience. Correct Answer Incorrect Answer
    B specify the advertising objectives. Correct Answer Incorrect Answer
    C write the advertising copy. Correct Answer Incorrect Answer
    D pre-test the advertising. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Pre-testing the advertising is a part of the implementation process when the promotion program is executed. 

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