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    Question

    An Insurance ad showing an elderly woman being assisted by a nurse trying to convey that she will not have the care she needs because she failed to consider the future when she was young is an example of ________.

    A rhetorical appeal. Correct Answer Incorrect Answer
    B life cycle appeal. Correct Answer Incorrect Answer
    C humorous appeal. Correct Answer Incorrect Answer
    D fear appeal. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Fear appeals suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product.

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