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    Question

    When customers buy services they consider the ___________ costs such as time.

    A tangible Correct Answer Incorrect Answer
    B exclusive Correct Answer Incorrect Answer
    C non-monetary Correct Answer Incorrect Answer
    D hidden Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Pricing of services goes beyond the traditional tasks of setting the selling price. When customers buy services they consider non-monetary costs such as time as well as the mental and physical efforts required to consume the service.

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