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    Question

    The use of Sachin Tendulkar in LivPure commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

    A a celebrity spokesperson Correct Answer Incorrect Answer
    B a snob appeal Correct Answer Incorrect Answer
    C an appeal to pride Correct Answer Incorrect Answer
    D Fear appeal Correct Answer Incorrect Answer
    E Emotional appeal Correct Answer Incorrect Answer

    Solution

    The use of a well-known personality in an advertising campaign is an example of the use of a celebrity spokesperson.

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