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    Question

    Nick says that "channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Nick's statement refers to:

    A value created by channel intermediaries. Correct Answer Incorrect Answer
    B channel intermediary development. Correct Answer Incorrect Answer
    C price inflation by channel intermediaries. Correct Answer Incorrect Answer
    D channel intermediary promotional efforts. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketers are aware that channel intermediaries create value for the consumer and the marketer by making the selling of goods and services more efficient.

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