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    Question

    A large corporations making an outright donation as opposed to contributions being tied to customer revenues produced through the promotion of one of its products is an example of:

    A cause marketing Correct Answer Incorrect Answer
    B goodwill marketing Correct Answer Incorrect Answer
    C public relations marketing Correct Answer Incorrect Answer
    D standard charitable contributions Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. This definition distinguishes cause marketing from a firm's standard charitable contributions, which are outright donations.

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