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    Question

    The type of need which is clearly specified by the

    customer is known as ___________.
    A Stated Correct Answer Incorrect Answer
    B Real Correct Answer Incorrect Answer
    C Unstated Correct Answer Incorrect Answer
    D Delight Correct Answer Incorrect Answer
    E Secret Correct Answer Incorrect Answer

    Solution

    Stated: (are specified clearly by the customer) Hungry, need a sandwich Real: (Put a boundary to stated needs) Cheese sandwich at affordable price Unstated: (implicit and not said by the customer) Cheese sandwich with little vegetables Delight: (something that is more than promised) 3 cheese mix sandwich Secret: (needs that we don’t admit) want to finish it quick to give an impression of low diet

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