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    Question

    Which positioning strategy is likely to use a

    non-mainstream retailer to sell their product?
    A Head-to-head positioning Correct Answer Incorrect Answer
    B Lateral positioning Correct Answer Incorrect Answer
    C Differentiation positioning Correct Answer Incorrect Answer
    D Consumer positioning Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Differentiation positioning involves seeking a less competitive, smaller market niche in which to locate a brand, usually stressing the unique aspects of the product.

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