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    Question

    Considering the concept of a service continuum, how would one characterize receiving a semester of lectures on marketing?

    A a pure good Correct Answer Incorrect Answer
    B a pure service Correct Answer Incorrect Answer
    C a service Correct Answer Incorrect Answer
    D a goods-service mix Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Teaching is considered service dominated.

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