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    Question

    To be identified as a market segment, its members must:

    A represent a large share of the entire market and have critical buying power. Correct Answer Incorrect Answer
    B have common needs and respond similarly to marketing actions. Correct Answer Incorrect Answer
    C have different needs and have potential for future growth. Correct Answer Incorrect Answer
    D have different needs and respond similarly to market actions. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    An organization develops its segments by aggregating prospective buyers on the basis of common needs and similar response to a marketing action.

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