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    Question

    When an established potato chips company gives its resellers discounts to encourage them to carry and promote its products, it uses a(n) _____ strategy.

    A intensity Correct Answer Incorrect Answer
    B push Correct Answer Incorrect Answer
    C inertia Correct Answer Incorrect Answer
    D gravity Correct Answer Incorrect Answer
    E crawl Correct Answer Incorrect Answer

    Solution

    When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using a push strategy.

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