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    Question

    Promotional programs are specifically directed

    to:
    A target audiences. Correct Answer Incorrect Answer
    B diffusers Correct Answer Incorrect Answer
    C encoders Correct Answer Incorrect Answer
    D media convergences. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The group of prospective buyers toward which a promotion program is directed is called target audience.

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