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    Question

    Load factor is often used in marketing dashboards for airlines as a measure of:

    A capacity management Correct Answer Incorrect Answer
    B idle production capacity Correct Answer Incorrect Answer
    C customer contact Correct Answer Incorrect Answer
    D differential value Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Capacity management refers to making service capacity as productive as possible without compromising service quality. See Using Marketing Dashboards box.

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