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    Question

    Head-to-head positioning requires a product

    to:
    A compete with competitors using unique attributes. Correct Answer Incorrect Answer
    B compete with competitors on similar product attributes in the same market. Correct Answer Incorrect Answer
    C compete with competitors on similar product attributes but in a different market. Correct Answer Incorrect Answer
    D seek out its own market niche. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The place an offering occupies in consumers' minds on important attributes relative to competitive products is called product positioning.

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