During the days before Diwali, a holiday club wants to
get new clients and is coming up with attractive joining offers. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited promotion?
Aautomatic vendingCorrect AnswerIncorrect Answer
Bdirect mailCorrect AnswerIncorrect Answer
Ctelevision home shoppingCorrect AnswerIncorrect Answer
Donline retailingCorrect AnswerIncorrect Answer
ENone of theseCorrect AnswerIncorrect Answer
Solution
Through better segmentation and targeting, direct mail creates customer value by providing a fast and convenient means of making a purchase.