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    Question

    When a telemarketer calls to sell a consumer wallpaper

    for his or her home, the first question the telemarketer asks is if the person answering the phone is a homeowner. Whether the prospect is a homeowner indicates the use of which type of consumer segmentation variable?
    A usage Correct Answer Incorrect Answer
    B behaviour Correct Answer Incorrect Answer
    C demographic Correct Answer Incorrect Answer
    D buying situation Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Residence tenure is a demographic variable.

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