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    Question

    In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands, this is referred to as a(n).

    A need recognition Correct Answer Incorrect Answer
    B information search Correct Answer Incorrect Answer
    C evaluation of alternatives Correct Answer Incorrect Answer
    D purchase task Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The stage in the consumer decision process when consumers scan their memory for previous experiences with products or a brand is called information search.

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