📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

    âš¡ Month End Offer - Flat 52% Off On All Courses! Enroll Now âš¡
    00:00:00 AM Left

    Question

    In the consumer purchase decision process when consumers

    scan their memory for previous experiences with products or brands, this is referred to as a(n).
    A need recognition Correct Answer Incorrect Answer
    B information search Correct Answer Incorrect Answer
    C evaluation of alternatives Correct Answer Incorrect Answer
    D purchase task Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The stage in the consumer decision process when consumers scan their memory for previous experiences with products or a brand is called information search.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question