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    Question

    Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except:

    A may not want to sacrifice convenience. Correct Answer Incorrect Answer
    B possess the knowledge to make informed decisions Correct Answer Incorrect Answer
    C may not want to pay higher prices. Correct Answer Incorrect Answer
    D may be confused about which products are truly "environmentally safe" given that many marketers claim to produce "green products" even if they aren't. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Inconvenience, higher prices, lack of knowledge, and confusion influence consumers' dispositions toward environmentally sensitive products.

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