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    Question

    For marketers, the primary objective of coupons is

    to:
    A stimulate demand. Correct Answer Incorrect Answer
    B increase trial and retaliate against competitor's actions Correct Answer Incorrect Answer
    C encourage present customers to buy more, and minimize brand switching behaviour Correct Answer Incorrect Answer
    D encourage new product trial. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Coupons attract customers and hence stimulate demand

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