New RBI Grade B Notification Out - 94 Vacancies - Prepare with Us!

    Register

    Question

    For marketers, the primary objective of coupons is to:

    A stimulate demand. Correct Answer Incorrect Answer
    B increase trial and retaliate against competitor's actions Correct Answer Incorrect Answer
    C encourage present customers to buy more, and minimize brand switching behaviour Correct Answer Incorrect Answer
    D encourage new product trial. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Coupons attract customers and hence stimulate demand

    Practice Next