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    Question

    The sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product) is referred to as:

    A the purchase continuum. Correct Answer Incorrect Answer
    B the hierarchy of effects Correct Answer Incorrect Answer
    C the consumer-product cycle Correct Answer Incorrect Answer
    D the consumer purchasing hierarchy Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Hierarchy of effects is defined as the sequence of stages a prospective buyer goes through, from initial awareness of a product to eventual action.

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