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    Question

    When tech companies join forces with their clients to

    develop and offer customized IT equipment that meet the needs of that client, it is an example of:
    A channel selling Correct Answer Incorrect Answer
    B cross-functional selling Correct Answer Incorrect Answer
    C partnership selling Correct Answer Incorrect Answer
    D seminar selling Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Partnership selling is the practice, sometimes called enterprise selling, whereby buyers and sellers combine their expertise and resources to create customized solutions; to commit to joint planning; and to share customer, competitive, and company information for their mutual benefit, and ultimately the customer's benefit.

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