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    Question

    Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:

    A strategic channel alliance Correct Answer Incorrect Answer
    B direct channel Correct Answer Incorrect Answer
    C marketing channel Correct Answer Incorrect Answer
    D indirect channel Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Direct channel is a marketing channel where a producer and ultimate consumers deal directly with each other.

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