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    Question

    One reason for using magazines as an advertising medium is:

    A their ability to target specific audiences Correct Answer Incorrect Answer
    B the short lead time needed to place an ad Correct Answer Incorrect Answer
    C their low cost Correct Answer Incorrect Answer
    D the lack of noise associated with the use of magazines in the communication channel. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Magazines require a long lead time. Magazines have a relatively high cost. In terms of the communication process, the other ads and editorial material in the magazine act as noise.

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