Question

    Suppose that you are a marketing consultant hired to

    analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television. Which of the following would you NOT think could be a reason for the shows failure?
    A poor product quality Correct Answer Incorrect Answer
    B insignificant point of difference compared to shows already on the air Correct Answer Incorrect Answer
    C too much knowledge of consumers' television viewing preferences Correct Answer Incorrect Answer
    D poor execution of the marketing mix Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    "Poor product quality" and "insignificant point of difference compared to shows already on the air" are overlapping problems that often impact new products adversely. The fact that there were so many on the market already indicates that the time may have been wrong. Certainly, a poorly produced show could have led to failure. Having extensive knowledge of consumers' television viewing preferences would not appear to be a reason explaining the show's failure.

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