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    Question

    A magazine that appeals to single parents has noticed an increase in monthly subscription sales over the last several years. After completing their environmental scan, they attribute this increase to a change in which force in the marketing environment?

    A economic Correct Answer Incorrect Answer
    B competitive Correct Answer Incorrect Answer
    C technology Correct Answer Incorrect Answer
    D social Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Social forces include changing demographics - in this case an increasing single parent population.

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