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    Question

    Which component of the promotional mix is particularly important for professional service firms?

    A advertising Correct Answer Incorrect Answer
    B sales promotion Correct Answer Incorrect Answer
    C personal selling Correct Answer Incorrect Answer
    D public relations Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Public relations is particularly important for professional service firms because they are often restricted in the use of advertising by their professional governing bodies.

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