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    Question

    Several years ago dairies got the idea to target chocolate milk sales at a new market—adults. They did this by shifting perceptions of chocolate milk as a children's moderately nutritional drink to it being perceived as a highly-nutritious adult drink. This illustrates successful implementation of a ___________.

    A repositioning strategy Correct Answer Incorrect Answer
    B positioning statement Correct Answer Incorrect Answer
    C corporate mission Correct Answer Incorrect Answer
    D segmentation statement Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The correct answer is A

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