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    Question

    Lisa, who works out at the gym every day, is likely to

    see herself as fit, healthy, and in-shape. Lisa would classify herself using which term?
    A Self-evaluation Correct Answer Incorrect Answer
    B Self-concept Correct Answer Incorrect Answer
    C Aspirational concept Correct Answer Incorrect Answer
    D Individualized perception Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    self-concept: Self-image, or the Complex mental pictures that people have of themselves. It is one of the personal factors that influence a consumer's buying behaviour

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