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    Question

    Coupons, sweepstakes, and samples are examples

    of:
    A trade promotions Correct Answer Incorrect Answer
    B consumer-oriented sales promotions Correct Answer Incorrect Answer
    C manufacturer's promotions Correct Answer Incorrect Answer
    D channel promotions. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Consumer-oriented sales promotions are sales tools used to support a company's advertising and personal selling efforts directed to ultimate consumers; examples include coupons, sweepstakes, and samples.

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