New Click here to Enroll for SIDBI MSME Expert Class by ex-GM, SBI on Nov 24

    Register

    Question

    A marketing strategy is the means by which a marketing

    goal is to be achieved. Two factors that usually characterizing a marketing strategy are:
    A specific goals and organizational objectives Correct Answer Incorrect Answer
    B a detailed marketing plan and marketing budget Correct Answer Incorrect Answer
    C marketing strategies and marketing tactics Correct Answer Incorrect Answer
    D a specified target market and a marketing program to reach it. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Strategy implies both the end sought (target market), and the means to achieve it (marketing program), such as pricing or promotional strategy.

    Practice Next