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    Question

    A marketing strategy is the means by which a marketing goal is to be achieved. Two factors that usually characterizing a marketing strategy are:

    A specific goals and organizational objectives Correct Answer Incorrect Answer
    B a detailed marketing plan and marketing budget Correct Answer Incorrect Answer
    C marketing strategies and marketing tactics Correct Answer Incorrect Answer
    D a specified target market and a marketing program to reach it. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Strategy implies both the end sought (target market), and the means to achieve it (marketing program), such as pricing or promotional strategy.

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