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    Question

    When a manufacturer directs the promotional mix to

    channel members to gain their cooperation in ordering and stocking the product, it is using a(n) __________ strategy.
    A push Correct Answer Incorrect Answer
    B pull Correct Answer Incorrect Answer
    C inertia Correct Answer Incorrect Answer
    D exclusivity Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Directing the promotional mix to channel members to gain their cooperation in ordering and stocking a product is called push strategy.

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