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    Question

    The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service is called:

    A target marketing Correct Answer Incorrect Answer
    B benefit segmentation Correct Answer Incorrect Answer
    C customer value Correct Answer Incorrect Answer
    D customer satisfaction Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Customer value is the unique combination of benefits received by the customer that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service.

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