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    Question

    Tim Casby's sells its ā€˜Child Smile' cookies and tells

    customers that all the profits from the sale of these cookies will go to underprivileged kids, Tim Casby's is engaged in:
    A cause marketing Correct Answer Incorrect Answer
    B goodwill marketing Correct Answer Incorrect Answer
    C social responsibility marketing Correct Answer Incorrect Answer
    D profiteering Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

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