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    Question

    The formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

    A Philanthropic marketing Correct Answer Incorrect Answer
    B Goodwill marketing Correct Answer Incorrect Answer
    C Public relations marketing Correct Answer Incorrect Answer
    D Cause marketing Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

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