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    Question

    Three types of companies populate and compete in the

    global marketplace: international firms, multinational firms, and _____ firms.
    A culturally diverse Correct Answer Incorrect Answer
    B transnational Correct Answer Incorrect Answer
    C polycentric Correct Answer Incorrect Answer
    D ethnocentric Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    An international firm engages in trade as an extension of the marketing strategy in its home country, a multinational firm markets to each part of the world differently, and a transnational firm emphasizes similarities across countries.

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