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    Question

    In a direct channel, all channel functions are performed by:

    A retailers. Correct Answer Incorrect Answer
    B wholesalers Correct Answer Incorrect Answer
    C producers Correct Answer Incorrect Answer
    D brokers and agents. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    In a direct channel, the producer and ultimate consumer deal directly with each other. Because there are no intermediaries in a direct channel, the producer must perform all channel functions.

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