New Register here for RBI, SEBI & NABARD strategy workshop! April 9 at 7 PM

    Question

    In a direct channel, all channel functions are performed

    by:
    A retailers. Correct Answer Incorrect Answer
    B wholesalers Correct Answer Incorrect Answer
    C producers Correct Answer Incorrect Answer
    D brokers and agents. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    In a direct channel, the producer and ultimate consumer deal directly with each other. Because there are no intermediaries in a direct channel, the producer must perform all channel functions.

    Practice Next