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    Question

    DDN club health magazine is a publication that is sent to all senior club members, who by organization definition have to be at least 50 years old to join. The market segment for DDN Club health magazine was defined by:

    A usage rates Correct Answer Incorrect Answer
    B usage patterns Correct Answer Incorrect Answer
    C buyer situations Correct Answer Incorrect Answer
    D demographic characteristics Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Age is a commonly used demographic segmentation variable.

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