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    Question

    The offer of one free pizza with the purchase of two

    pizzas at the regular price might appeal to you one evening. This type of incentive offer is an example of:
    A mass-market communication Correct Answer Incorrect Answer
    B a trade promotion Correct Answer Incorrect Answer
    C a consumer-oriented sales promotion Correct Answer Incorrect Answer
    D consumer encoding Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Consumer-oriented sales promotions are sales tools used to support a company's advertising and personal selling efforts.

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