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    Question

    All of the following are steps in completing the

    promotion decision for an Integrated Marketing Communications program, except:
    A developing Correct Answer Incorrect Answer
    B executing Correct Answer Incorrect Answer
    C evaluating the promotion program Correct Answer Incorrect Answer
    D implementing Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The promotion decision process is divided into (1) developing, (2) executing, and (3) evaluating the promotion program.

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