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    Question

    During the post-purchase stage of the consumer's purchase decision, marketers want to reduce post-purchase anxiety for their customers. Which of the following would be most useful for accomplishing this objective?

    A Advertising Correct Answer Incorrect Answer
    B Advertising and personal selling Correct Answer Incorrect Answer
    C Sales promotion and advertising Correct Answer Incorrect Answer
    D Publicity and advertising Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    In the post-purchase stage, the salesperson is still important. In fact, the more personal contact after the sale, the more the buyer is satisfied. Advertising and personal selling help reduce the buyer's post-purchase anxiety.

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