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    Question

    Market segmentation involves linking ______ to an organization's ________.

    A buyers' needs; marketing program Correct Answer Incorrect Answer
    B product benefits; capabilities Correct Answer Incorrect Answer
    C prospective buyers; marketing mix Correct Answer Incorrect Answer
    D market information; customer databases Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Market segmentation—linking buyers' needs to an organization's marketing program.

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