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    Question

    Although segmenting according to the four different

    variables is important, many experts agree that good segmentation is built around customer's ____________.
    A usage of product Correct Answer Incorrect Answer
    B country Correct Answer Incorrect Answer
    C needs Correct Answer Incorrect Answer
    D products Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Every customer is unique and has unique wants and needs that are marketed to using segmentation.

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