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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
In the question given below, two phrases in a sentence are highlighted which may or may not be correctly used. From the given choices choose the corre...
The more money the governments pored into it, the harder it was to walk away.
...Select the incorrectly spelt word
In the question below, a sentence is given with one blank, followed by five options, each having two words which may or may not fit in the blank. From ...
The new restaurant on Main Street is cheap than the old one.
From the options given below, select the option which states the correct combination of correct sentences.
I) The project was completed successfu...
Select the option that contains all correctly spelt
The company's new product don't meet the customers' expectations , leading to a significant drop in sales.
...In each of the questions given below, four words are given in bold. These four words may or may not be in their correct position. The sentence is then ...
Select the phrase from the options below that should replace the underlined phrase in the sentence to make it grammatically and contextually correct. I...
