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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
The "Xtra Credit Card" launched by RBL Bank offers cashback on fuel purchases with which company?
How does the PM-MKSSY contribute to economic growth?
In April 2024, which police station of Haryana got the award for best Police station?
According to the 2011 census, what percentage of India's population is engaged in secondary work?
‘Dahi Handi’ has been made an official sport of which state?
Who was the first astronaut to walk on the moon?
Which city has been declared as Nepal’s first ‘healthy city’ by the World Health Organization (WHO)?
Nanda Devi National Park was established in the year?
Which country was the first to implement Goods and Services Tax (GST)?
Who has received the ‘Patangrao Kadam Award’?