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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Devices and objects with built-in sensors are connected to an Internet of Things (IoT) platform, which ________ data from the different devices and ap...
Next he saw the pseudo-teacher seat himself on a log and ________ lost in thought with his red cheeks resting ______ his fists. The woman flung down __...
The deal _____________ signed while hundreds of police armed with truncheons and riot equipment remained on standby outside the hotel.
If they were nervous, it was pretty tough to tell, they had such a friendly, ___________ way about them.
The dark clouds indicate a dust storm ________ outside.
Choose the correct form of the verb to go with the subject.
On the day of the departure, every one of the boat's crew _________ down with fever.
In the following questions, each sentence has two blanks. Choose the appropriate set of words for the blanks that best fits in the context of the sente...
The _________ abused its power by overregulating price.
Fill in the blank with the most appropriate word from the given options.
The government was ……………… and failed to control the situatio...
In each of the questions below, a sentence is given with two blanks, indicating that some parts are missing. Identify the correct pair of words that fit...