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    Question

    Goal setting as used in the text requires that the marketing manager set measurable _____ to be achieved.

    A financial limits Correct Answer Incorrect Answer
    B marketing objectives Correct Answer Incorrect Answer
    C quality standards Correct Answer Incorrect Answer
    D production quotas Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Goal setting here involves setting measurable marketing objectives to be achieved possibly for a specific market, a specific product or brand, or an entire marketing program.

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