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    Question

    When McCain decides to branch out from the frozen foods category into the ready- to-serve beverage market, their growth strategy is:

    A market penetration Correct Answer Incorrect Answer
    B product development Correct Answer Incorrect Answer
    C diversification Correct Answer Incorrect Answer
    D market development Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Finally, McCain also uses a diversification strategy, branching out from the frozen foods category into the ready-to-serve beverage market.

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