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    Question

    While in the market for a new smartphone, you start reviewing the technical specifications provided on the Redmi's website. You then shift over to Samsung's website and begin reviewing a similar smartphone. However, you do not remember some of the information you just saw on Redmi's website. This is an example of:

    A selective retention Correct Answer Incorrect Answer
    B selective comprehension Correct Answer Incorrect Answer
    C selective exposure Correct Answer Incorrect Answer
    D selective perception Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    When the consumers do not remember all the information they see, read, or hear, even minutes after exposure to it is called selective retention.

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