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    Question

    Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________, because they are intangible.

    A nondurable goods Correct Answer Incorrect Answer
    B unsought goods Correct Answer Incorrect Answer
    C durable goods Correct Answer Incorrect Answer
    D services Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Because services are intangible, special marketing effort is usually needed to communicate their benefits to potential buyers.

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