A group of products that are closely related because
they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range are referred to as a:
Aproduct classCorrect AnswerIncorrect Answer
Bproduct mixCorrect AnswerIncorrect Answer
Cproduct lineCorrect AnswerIncorrect Answer
Dmarketing mixCorrect AnswerIncorrect Answer
ENone of theseCorrect AnswerIncorrect Answer
Solution
A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.