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    Question

    A group of products that are closely related because

    they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range are referred to as a:
    A product class Correct Answer Incorrect Answer
    B product mix Correct Answer Incorrect Answer
    C product line Correct Answer Incorrect Answer
    D marketing mix Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

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